Once a site is readied for the search engines and web surfers via
search engine optimization (SEO), Search
Engine Marketing (SEM) --or internet marketing-- is the next step. SEM is the act of actively promoting a
website through various on and off-site means to attract traffic from your
target audiences.
Website promotion is important for two reasons:
a) it attracts new leads, and
b) it encourages return visits.
Attracting new leads through various promotional strategies is necessary for a
business to forge ahead and continue to be a dominant force in its market.
Similarly, encouraging return visits allows a website to connect with its users
by creating loyalty. Building your customer base through regular, relevant and
meaningful connections is what SEM is all about.
